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Inga Hlín Pálsdóttir

Place Branding, Destinations, Leadership

Inga Hlin Palsdottir has been an integral part of branding and promotion for Iceland for over a decade and has been involved with all aspects of the tourism industry. She led successful changes for the brand Iceland as a place and destination, both in crisis and in times of growth. She is the former director of Visit Iceland and the award winning campaign Inspired by Iceland. In her time the tourism industry in Iceland went from being the third largest revenue generating industry to the largest one. As well as becoming a whole year round destination in all regions. Her main emphasis has been on stakeholders’ engagement, integrated marketing, sustainability and responsibility in the industry. She was a Senior Advisor with Future Place Leadership from 2020-2021. From 2020, she has been advising places and destinations on strategy, branding, stakeholders engagement, integrated marketing and crisis communication.


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Reykjavik, Iceland

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