Inga Hlín Pálsdóttir
Place Branding, Destinations, Leadership
Inga Hlin Palsdottir has been an integral part of branding and promotion for Iceland for almost two decades and has been involved with all aspects of the tourism industry. She led successful changes for the brand Iceland as a place and destination, both in crisis and in times of growth. She is the former director of Visit Iceland and the award winning campaign Inspired by Iceland. In her time the tourism industry in Iceland went from being the third largest revenue generating industry to the largest one. As well as becoming a whole year round destination in all regions. Her main emphasis has been on stakeholders’ engagement, integrated marketing, sustainability and responsibility in the industry. She was a Senior Advisor with Future Place Leadership from 2020-2021. From 2020, she has been advising places and destinations on strategy, branding, stakeholders engagement, integrated marketing and crisis communication.
Today, she is a managing director for a brand new DMMO for the Reykjavik capital area -
Visit Reykjavík / Reykjavik & Partners.
"It has been a true inspiration collaborating with Inga Hlin Palsdottir in her position as Director for Visit Iceland. Her achievements are one of a kind as she has turned a huge crisis in Iceland in 2010 into one of the biggest possibilities and developments any country has seen in tourism. This has given her unique tourism and DMO experiences, both in terms of strategic as well as tactic planning and execution. Her driven, clear minded and at the same time humble personality, has also been of utmost importance in the great collaboration that we have had on the NATA board, the North Atlantic Tourism Association. I will give her my very best recommendations and would love to work with her again."