top of page
Magazine Pile

Selected -
Media, Interviews and Presentations

Fjord Norway, Vestlandstreffet, November 2023

Presentation online for the annual meeting of Fjord Norway. Title: How Iceland became a year around destination.

Ferðamálaþing höfuðborgarsvæðisins, Nóvember 2023

Kynning framkvæmdastjóra á störfum stofunnar 2023. "Fyrstu skrefin okkar".

Better Travel Podcast, November 2021

Travel Podcast with Paige McClanahan, New York Times journalist

On Spotify:

On Apple podcast:

On Better Travel:

Nordic Tourism Collective, May 2021

Nordic interview on tourism, collaboration, Covid19, resilience and new volcano eruption.


30+ Travel Industry Leaders to Follow in Europe for Inspiration, 31 March 2021

Hlaðvarp (podcast in Icelandic) - Jóns, January 2021

Interview with Jóns on past work and the future of tourism after Covid19

ETOA - Travel Product for Now or Later, Webinar, June 2020

Webinar with a focus on the Nordic Baltic Region - Travel Product for Now or Later. 
Focus on Covid19 and domestic tourism.

Hnit - Radio Interview (Icelandic) - June 2020

Personal radio interview by Brynja Þorgeirsdóttir at the national radio station, Rás 1. Allir hafa sögu að segja.

Future Place Leadership - Crisis management for places, cities & regions - March 2020

Marcus Andersson interviewed me on crisis management around Eyjafjallajökull volcano and my recommendations in COVID19 crisis for destinations

Live Chat with Inga Hlin Palsdottir - 10 Years after the Eyjafjallajökull volcano - April 2020

Digital Tourism Think Tank - Interview

Live chat with Nick Hall at Digital Tourism Think Tank especially for destinations on the learnings of the Eyjafjallajökull crisis and my recommendations right now.

Nordic Tourism Collective - Get together - April 2020

Discussion on crisis communication and the impact of COVID19 with Nordic Tourism Collective

Place Branding and Sustainability - City Nation Place - November 2019

Short interview with City Nation Place in relation to being a part of the judging team of City Nation Place Awards

Creating a place brand strategy that addresses the needs of your tourists, citizens and businesses equally is increasingly crucial. I outlined how your place brand can address this holy trinity and ensure your strategy is sustainable.

Ísland og umheimurinn - TV interview in Icelandic on Iceland and place branding - April 2019

Davíð Stefánsson interviewed me in the TV show - Ísland og umheimurinn on Iceland, image, identity, place branding, past work and the future.

Skift Forum 2018

Speaking at Skift Forum 2018 in Berlin along with European Travel Commisson  about Europe's uneven tourism recovery.

City Nation Place Conference 2017

Speaking at City Nation Place Conference in 2017 on directing your place brand strategy

Skift Global Forum 2016

Speaking at Skift Global Forum 2016 on pros and cons of rapid tourism growth

Place Brand Observer 2016

Interview with Place Brand Observer on destination branding and promotion of Iceland

Journal of Place Branding and Public Diplomacy

Published article in Journal of Place Branding and Public Diplomacy 2016

Media & Interviews: News
bottom of page