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Place Brand and Experiences -Webinar

I will be sharing my views on how we worked with the brand Iceland as a destination in this webinar with International Place Branding...

My Very Own Travel Pledge

The world is slowly starting to spin again and we see the light at the end of the tunnel to start travelling. Well depending on where we...

Seiglan í íslenskri ferðaþjónustu

Ég er stolt af því að hafa starfað með íslenskri ferðaþjónustu til fjölda ára og kynnt hana á erlendum vettvangi. Síðasta árið hef ég þó...

Does your destination have a pledge?

In times of Covid19, it is important to get as much fresh air and stay healthy as possible, so I spend my free time hiking around...

Domestic campaigns around the world

This summer we are seeing destinations focusing on their domestic markets. I have noticed three interesting campaigns this summer, in...

The future leadership in destinations?

In the last few weeks, there have been a lot of discussion on the future of tourism. Reset, rethink, restart are all buzzwords that are...