I will be sharing my views on how we worked with the brand Iceland as a destination in this webinar with International Place Branding Association Academy in November 2021. This webinar is meant to provide practical guidance in the area of creating and managing place brand experience. It is therefore suitable for you whether you represent a City Hall, a Local or Regional Authority, a Tourism Office or DMO, a private company or public body, a consultancy agency or if you are simply interested in place branding for your personal and professional development. In this four-hour webinar you will understand what is the essence and role of creating meaningful experiences for places. You will learn from the best practitioners from Iceland and Wales.