Domestic campaigns around the world

This summer we are seeing destinations focusing on their domestic markets. I have noticed three interesting campaigns this summer, in Denmark, Iceland and New Zealand. All three of them have a different focus. Denmark The Denmark campaign is #BareDenmark that you can translate in a way that it means “only be in Denmark”. They have Martin Brygman asking the question in the marketing video, when did Denmark become “only” Denmark? It is playing on the idea that when we stay in o